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10 Benefits Of Opening An eBay Store
Whether you are just getting started or are an experienced eBay Power Seller, having an eBay Store is a wonderful way to reach potential customers you may not get through eBay auctions. Here are some benefits having an eBay Store can provide your...
Free Ebay Gift Card
Ever seen an Ebay Gift Card? Learn how you can get a $500 Ebay Gifty Card by participating in a special promotion. To learn more about the Free Ebay Gift Card, check out Free Ebay Gift Card . About the Author
J. Ratliff is author of Free N...
"How do you get the flex you need to succeed with eBay?"
When selling on eBay you are dealing with real life. Behind all the usernames are people like you and me. Some are buying, some are selling and if you are like me you are also studying.
eBay is a great place to study business tactics, marketing and...
Instructions on How to Put Picture on Ebay
Like many folks, you have heard of online auctions. Heck, even non-computer users have heard of Ebay. Everyone starts out as a bidder. The brave move on to be sellers. Little, by little, you learn the ropes. One of those “ropes” that seems...
Make BIG MONEY on eBay
Let me be brutally honest; until recently, I had never bought anything on eBay, I'd never sold anything on eBay, and, dang-nab-it, I disdained auctions. (Bidding wars just weren't my bag. I was a lover, not a fighter.) But one fine day, everything...
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Build eBay Profits with a Powerful Category Strategy
Sometimes it’s tough to tell where your buyers are. You’re not sure which category is the best place to list your item.
Not everyone has the benefit of an item to auction with a perfect eBay category waiting such as “Barbie Contemporary.”
Here’s a simple research process you can use to increase your chances of success. Search for similar items and see what categories they’re in. If they’re scattered across a few different categories, look for the categories where bids are being made. Bids matter, listings don’t. Just keep in mind that the bids could be the result of other factors such as price, desirability and condition. Also, look at the performance of the seller. If she’s a power seller she probably has an understanding of which categories work best for her auctions.
But what if your item doesn’t seem to fit anywhere? What if nobody else is auctioning something similar? Get to know eBay’s “Everything Else” category. Is there a fit for your item in “Gifts and Occasions” or one of the three subcategories in “Weird Stuff?”
These areas get high levels of traffic. Specifically there are a lot of browsers and your item may catch some attention here.
The “Slightly Unusual” category typically delivers more traffic than the other two. Study this area of eBay and you’ll find everything from Weather Balloons to Tarot Cards.
Run tests of different categories. Run auctions with “Second Categories.” Use
the free Andale tools to keep track of page views.
Why should you test a second category? You may discover that bidders are where you least expect them. And if this happens, don’t feel sheepish. Professional marketers armed with years of discipline and piles of research are trying to learn the exact same thing.
When Kimberly Clark first put Kleenex on the market the product wasn’t designed for people with runny noses. Kleenex was advertised as a cold cream remover. Sales were terrible until the firm discovered their product was being used as a disposable handkerchief.
Once Kleenex wound up in the right category it flourished. It’s the exact same scenario on eBay. Even with eBay search, getting your item in front of a prospective bidder is essential. Keep in mind that search will cover up a lot of listing shortcomings. But if you rely solely on search for your prospective bidders, you’re losing a sea of browsers, impulse bidders who are a crucial segment of your market.
So if your auctions need a jolt, don’t assume that the problem is price. Pay attention to your category. Even a great description in the less than ideal category can’t turn browsers into bidders.
Copyright 2004 Paul Talbot All Rights Reserved
About the Author
Paul Talbot is the author of “Confessions of an eBay Power Seller.” Learn more about successful selling on eBay at http://www.onlineauctioninformation.com
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