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5 Things You Must Know Before Selling On Ebay
EBAY SELLING 101: THINGS A SELLER SHOULD KNOW BEFORE SELLING ON
EBAY
Nowadays, eBay is becoming a fast increasing market for online
shoppers. It gives them the convenience and feasibility of
shopping online.
However, it is the seller...
Australian online auction upstart takes on eBay
An exciting new online auction
website , 2Bid.com.au is taking on the global might of eBay
in a bid to keep a slice of the auction action in Australia.
The site offers all the powerful features of a major online
auction website with two...
Ebay Income Possibilities.
If you’ve ever read an article about eBay, you will have seen the kinds of incomes people make – it isn’t unusual to hear of people making thousands of dollars per month on eBay.
Next time you’re on eBay, take a look at how many PowerSellers...
How To Find Products To Sell On eBay
Have you wondered how to find products to sell on eBay? One key
for business success in eBay is sourcing products to sell. The
first questions eBay sellers ask themselves are: "What can I
sell?" and "Where can I buy?"
There are two kinds of...
Selling on eBay
There are literally dozens of eBay ebooks on the market, which
provide professional insight in starting an online business
using eBay as your storefront. Some of the best selling eBay
ebooks at Fizziebooks will help you start a profitable...
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Sell Your Items at Cost and Make a Fortune on eBay!
Like all ebay sellers I wanted to sell all of my items at a profit and what I found was that when I was getting to the end of line items that I was ending up selling them at cost, even though the items were finally selling at a profit price, because I was having to factor in the ebay relisting fees etc.
So I took a moment and sat down and thought how I could deal with these items and still make money. What I ended up doing was thinking outside the ebay sellers box and coming up with selling them at cost to make a fortune.
What I mean by this was that I was going to sell the items at no loss to me on ebay but then use the opportunity to build a relationship with the buyer that could be used to build long term profit for me. Think of it as :
A loss leader without the Loss!
Let me use a couple of examples :
Scenario One
Item sells on ebay for £20 profit, buyer buys the item and pays and thats the end of it. Your total profit is £20.
Scenario Two
Items sells at cost, zero profit but you use the sale as an opportunity to build a relationship with the buyer and lock them into your business. The buyer then buys one item a month (maybe more!) for a year giving you a profit of £240 (minimum). If these are from your website not ebay your profit will be greater as you will have no fees. Over the lifetime value of a customer this could mean thousands of pounds profit...
It is common knowledge that when a customer is locked into your business or product then they are more likely to repeat purchase, which is where the fortune part of the equation comes in. The principle can also be used when you sell at full price but as you are selling at a bargain price the customer is more likely to be interested in your offer as they will put your product and value into the same sentance.
What I am asking you to do is to take a critical look at what the true worth of ebay actually is, is is not just in instant terms but the long term possibilities far outway the short term profits.
The question is now, 'How do you build this relationship?
There are a number of ways but by far the most successful that I use is by using a simple email!!! No harder than that this building a relationship
idea...
Once the customer has bought my ebay item I send a simple receipt via email thanking them for thier purchase and making them aware of my website and offering them the opportunity to join my mailing list so that I can contact them with furthur offers they may be interested in.
I make it very clear that I have no intention of flooding them with spam and give them the choice of the number of times they will be contacted in a month. This has two effects, they gain trust in your professionalism as you are seen not to be just harvesting emails and it also makes them feel in control as they set the frequency of contact.
It does mean that I have to operate a number of mailing lists but this is a small price to pay to lock customers into my products.
The majority of my customers (approx. 90%) join the '1-4 times a month list which is great as this means that I can contact them once a week with offers if I needed. This is a frequency that I feel is adequate to maintain the relationship between me and my customers as I am not seen to be spamming them but still seen to be offering products of interest to them.
It is also important to note that I do not always send out one mailing a week as it is dependent on the product you sell as to whether the customer would want to purchase once a week. i believe greatly in the relationship that I have with my customers and can see the long term benefits of maintaining this and therefore I refuse to jepordise it for a quick profit.
A point to remember, if they choose not to take the opportunity to join your list then do not keep emailing them. this is SPAM and will do no more than tarnish your company, website and products image in the eye of the buyer.
What I am saying is Think outside of the ebay box, ebay offers a massive opportunity in terms of potential customers and long term profits as opposed to short term profits.
How much would it cost to get the number of page views, that ebay listings get, on your website using your own traffic generating methods, use ebay and use it good.
I am a power seller on ebay with over 10000 feedbacks. Visit ebay auction sellers bible for more details of how you can take advantage of the ebay site.
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