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Informative Articles

10 Ways To Save Time And Money With Packing And Shipping On Ebay
One problem with eBay is that unless you are careful you can end up spending far too much time on routine tasks such as packing and shipping. Not only is there the time spent wrapping the items, but also when you take them to your local post...

26 Tips on How to be Safe in Your eBay Selling and Buying
The irony of eBay is that as it grows to be ever more successful, it draws the unsavoury element of the internet towards it. I'm talking about people who make it their business to attempt to defraud you and I in our eBay and PayPal...

AUCTION TIP: A Basic eBay Listing Template
The following article pertains to anyone who is looking to start an online auction business on eBay. Please feel free to use it for your ezine, web site, or any other electronic or print publication, with the following exception: You may NOT use...

eBay The Mega Marketplace Holds Something For Everyone
Everybody can find their niche with eBay. eBay is one of the world's largest market places with over 35 million visitors per day. That first sentence is worth repeating because I want you to realize that eBay gives you the ability to...

When And How To Cancel An Ebay Auction Early.
One day, you might decide that you want to end an auction early. Before you do, though, you should consider why you want to do it: cancelling auctions upsets buyers and upsets eBay, and there might be a better to way to get what you want. I Want...

 
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The Top Sellers On eBay & We Can Learn From Them

A fascinating eBay case study is the number one seller on eBay, a little outfit called Marie's CDs, but is better known under its old name "1 Cent CD." Jay and Marie, current ID "jayandmarie", are an institution on eBay and are a big part of what makes eBay such an amazingly popular phenomenon.

This little company is literally an eBay dream come true. They started small out of their home in California in 1999 and began growing quickly. To date they have completed over 1 million auctions on eBay and have a feedback rating of 177,018 with 99% satisfaction from their customers!

When I say grow, I mean it in a Jack and the Beanstalk kind of way. Their business started out as a little fly-by-night outfit and has now sold over 1 million dollars (yep, that's $1,000,000) annually for the past three years... Let me repeat that: over a million dollars in sales each year for three years running! Now THAT is growth!

They employ several people, have three small buildings in southern California, and ship items all over the world (mainly CDs). They got their fame from their auctions for CDs that start at only a penny...

What can we learn from this fascinating


case study? What do Jay and Marie actually do?

Well, for one thing, they have huge numbers of auctions. Today, they have 83 pages of auctions listed. eBay lists 50 auctions to a page, so that is over 4,000 auctions.

Secondly, they offer great value, because their CDs begin at one cent. Yes, all of them.

None of their auctions has a reserve. Does it pay off? You betchum! Today, looking through 4 pages of eBay auctions, only 3 of them had no bids - so far.

And, naturally, their great feedback and reputation work heavily in their favor. After all, how many eBay sellers have 177,000+ feedback points with over half a million transactions completed.

This case study shows all of us how smart marketing and a great business model can pay off on eBay - and ecommerce, in general.

About the Author

Sydney Johnston, the AUCTION QUEEN, was one of the original sellers on eBay and has been selling on eBay since the winter of 1996. She is the originator and teacher of the famous Auction Genius Course, a powerful 16 hour multi media seminar on the Internet that teaches her students how to sell on ebay.