|
|
|
Ebay's Weirdest Items
Ebay's Weirdest Items
Indeed, E-bay is today's most sought-after shopping portal in
the Internet. It has created in itself a worldwide phenomenon
that people get inflicted with. The joy and the thrill of
bidding online create a certain...
From Ebay Zero to Power-Selling Hero: The Devil Is In The Details
From Ebay Zero to Power-Selling Hero: The Devil Is In The Details If you've ever heard the expression "the devil is in the details," you can probably already guess how it relates to today's lesson. The bulk of the work you do as an Ebay seller will...
Future Internet: Collaboration Without Loss Of Individuality: Example 1: Ebay
Throughout human history there has always been a conflict of ideas when it comes to group-based vs. individual-based societies. Of course there are pros and cons with both constructs, but I believe (and I am definitely not the only one) that we are...
How to sell second-hand books on eBay
You’ve sold all your junk. Emptied your attic. Sold your Grandmas antiques. What’s left to sell? How can you start making a more regular and reliable part-time income?
OK, selling unused stuff that has been hanging around your house is a great...
How To Stay In Touch With Your Ebay Customers 24/7. Yep, Even While You're Asleep!
What's the one great thing you can do for your Happy eBay
Customers?
Sell them something else of course, give them a great deal and
make them even happier.
But how do you keep in touch with your eBay customers on a
regular basis for...
|
|
| |
|
|
|
|
|
|
Unique Selling Proposition On Ebay
If you have dabbled at all in the world of Internet marketing, you may have heard the term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from the competition. Internet marketing is highly competitive and highly saturated. In order to be successful, it is vital that the Internet marketer present himself as being unique and different from his competitors especially when many of them are selling the same products.
It is also just as vital to have a unique selling proposition on Ebay. I am amazed at the number of Ebay sellers that are either unaware or just don't care about the importance of having a unique selling position. A case in point: A while back, I was researching some products on Ebay from a wholesale company called B&F System. B&F System is a wholesale only company that carries a variety of brand name products. One of the brands they carry is called Maxam. I came across several Maxam leather jackets on Ebay while searching ended auctions. Now here's the kicker. About a dozen or so of these leather jacket auctions were exactly the same. They all used the same image of a guy modeling the jacket that was captured from the B&F website. They even used the exact ad copy used by B&F!
What was the result? Only one of the sellers was able sell any jackets. The top bid was only $26. And since he purchased the jackets from B&F for $20, he made about $5.00 profit after Ebay fees. That's a slim profit for an item that normally retails for $95.
Always keep in mind that the amount of effort you put fourth on you auctions will be in direct proportion to the amount of return you get from your auctions. The sellers who put up the jacket auctions put fourth little effort by using stock photos and ad copy from the B&F website, and therefore received
little or no sales from their auctions. The sellers in this case might think that using stock photos makes their auctions look more professional. It's just the opposite. These auctions look very amateurish. Using a picture of someone modeling a garment will not entice people to bid on your auction. Using three or four high quality pictures of the actual item along with a detailed description will entice people to bid. Remember that buying apparel off the internet is not like buying music CD's or software. You don't need to worry if a CD will fit. You don't need to see multiple pictures of a box of software to know what you'll be getting. However, when selling apparel, good quality pictures and a detailed description are vital. You should use a good quality digital camera to take pictures of the item from different angles. If you're selling jackets or coats, include a picture of the lining as well. In your description, don't just say it's a large size. Give measurements of the garment including overall length, sleeve length and chest size. If you're going to specialize in apparel, it would be a good idea to purchase a form or clothing dummy to model your apparel. Doing these things will go a long way in setting you apart from the competition and establishing a "unique selling proposition."
What ever you're thinking about selling, always look at your competition and think about how to set yourself apart. Remember that unless you're selling antiques on Ebay, there's always someone else who's trying to sell the same thing you're selling. Establishing your USP will put you on the road to Ebay success.
About the Author
Greg Hayes is editor of www.mammothprofits.com/AuctionWealth.
Mammothprofits is the website devoted to
helping others filter out the scams and become successful in an Internet home business
|
|
|
|
|
|